AppDeen AI
Proposal AD-DNA-IQ-P01
DNA Iraq · October 2026
Proposal

dna.jo, built
for Iraq.

A new DNA store for Iraq, designed and built by the team behind dna.jo. A custom Shopify theme, Arabic first, with your current website fully migrated, every product enriched and AI built into the store and the back office. Your team switches on payments and delivery, and DNA Iraq starts selling.

Prepared for
DNA Iraq
Prepared by
AppDeen AI
Scope
Store, migration, AI
Live in
5 weeks
§ 1

One price. Everything on this page, delivered as one project, by one team.

The offer

20,000USD, one fixed priceEverything below included
  1. DesignEvery page in Arabic and English, mobile first.
  2. Custom Shopify themeBuilt for DNA Iraq, editable in Shopify admin.
  3. Full migrationProducts, customers, orders and content from your current website.
  4. Catalog to the dna.jo standardEvery product with images, bilingual copy and clean data.
  5. AI on the storeA shopping assistant, AI search and smart recommendations.
  6. AI in the back officeAI that adds products, checks the catalog and reports every morning.
  7. On-site SEOGoogle rankings kept through the move, then built on.
  8. Testing and launchA planned switch-over with no lost orders and no downtime.
§ 2

Who does what. We build what Shopify cannot do out of the box. Your team sets up the rest in Shopify admin while we build.

Who does what

AppDeen AI delivers
  • Design and the custom Shopify theme
  • Migration of products, customers, orders and content
  • Every product enriched to the dna.jo standard
  • AI on the store and in the back office
  • On-site SEO and every redirect from the old site
  • Testing, launch-day switch-over and the first 72 hours
DNA Iraq sets up in Shopify admin
  • Shopify plan, staff accounts and domain
  • Payment gateways and cash on delivery
  • Shipping rates and delivery zones
  • Markets, Iraqi dinar and taxes
  • Apps such as Split-in-4 and gift cards
  • Approvals: the design, the trial migration and launch

We send your team a setup checklist in week 1, so both sides are ready for launch together.

§ 3

Design and theme. Designed first, approved by you, then coded. Your team edits every section in Shopify admin without a developer.

Design and custom theme

Design
  • Every pageHome, collections, product, search, cart, account, brand pages, blog and a help centre for FAQ, returns and warranty.
  • Arabic firstRight-to-left layouts with proper Arabic type, and English left to right, from the same design.
  • Mobile firstDesigned for the phone, where most Iraqi shoppers buy, then scaled up to desktop.
  • Branded emailsOrder confirmation, shipping and account emails in DNA's look, in both languages.
Custom theme
  • Built for DNA IraqShopify sections and templates coded from the approved design.
  • Navigation for a big rangeMega menu, filters by brand, price, colour and storage, and fast search.
  • Product pages that sellImage zoom, clear variant pickers, stock status, delivery estimate and related accessories.
  • Always reachableWhatsApp and call buttons on every page, and a one-tap language switch.
Quality
  • FastCore Web Vitals in the green on mobile, images compressed and sized for every screen.
  • AccessibleReadable contrast, image descriptions and keyboard navigation.
  • Tested everywhereiPhone and Android, Safari, Chrome and Samsung Internet, in both languages.
  • Arabic checked by peopleEvery Arabic screen read by native speakers before launch.
§ 4

Full migration. Everything your current website holds moves to the new store, checked line by line, with no lost orders on launch day.

Full migration from your current website

Whatever platform your current website runs on, we export everything, clean it, and import it into Shopify. A full trial migration runs first, so your team checks the new store with real data before anything goes live.

  1. Products and variantsWith images, prices, SKUs, barcodes and stock.
  2. Collections and categoriesRebuilt in the new structure, nothing left orphaned.
  3. CustomersNames, emails, phone numbers, addresses and marketing consent, with duplicates merged.
  4. Order historyPast orders, so customers see what they bought and your reports start complete.
  5. Reviews and ratingsMoved onto the matching products.
  6. Gift cards, credit and discount codesLive balances and active codes carry over.
  7. Pages, blog posts and policiesMoved and restyled in the new design.
  8. Every old link redirectedEach old URL sends visitors and Google to its new page, so rankings and shared links keep working.
  9. Order numbers continuedNew orders carry on from your last order number, so your team and accounts stay in sequence.
  10. A full backup handed to youThe complete export of your old website, yours to keep.
Launch-day switch-over
  • 1. Final syncThe old site pauses for a short window, and the last orders and customers move across.
  • 2. Domain switchedYour domain points to the new store, with every redirect live.
  • 3. Test ordersWe place real test orders with your payment and delivery setup, then refund them.
  • 4. Watched for 72 hoursWe monitor orders, errors and speed through the first three days.
Good to know
  • Passwords cannot move. No platform can transfer them, for security. Every customer gets a branded invite in Arabic and English to activate their account in one tap.
  • Saved cards stay behind. They belong to the old payment provider, so customers enter a card once at their next checkout.
  • Your data stays yours. It moves directly between your systems and Shopify, and AppDeen AI keeps no copy after launch.
§ 5

The product standard. The same rules we use on dna.jo. No product goes live without all eight.

Every product, eight checks

Up to 3,000 products, migrated and new, are brought to this standard before launch.

  1. Title in Arabic and EnglishBrand, model and key spec, written the way people search.
  2. Description in Arabic and EnglishWhat it does and who it is for, with a clean spec list.
  3. Hunted imagesOfficial or verified photos, white background, one size and crop.
  4. Variants that make senseColour, size and storage as options, never as separate products.
  5. Brand and collectionEvery product in its brand and category so filters work.
  6. GTIN and product categoryBarcodes and Google product categories filled in.
  7. Stock and priceLoaded from your list, so nothing sells that is not on the shelf.
  8. SEO title and metaUnique for every product, inside Google's length limits.
§ 6

AI, built in. Trained on DNA Iraq's own catalog, stock and policies, so it answers with real products and real prices.

AI on the store and in the back office

On the store, for shoppers
  • AI shopping assistantAnswers in Arabic, including Iraqi dialect, and in English, day and night. Recommends products, compares models and hands over to your team when a person is needed.
  • AI searchUnderstands typos, Arabic and English spellings and the way Iraqis search, so shoppers find the product on the first try.
  • Product questions answeredShoppers ask about any product on its page and get answers from its real specs.
  • Smart recommendationsAccessories that fit the exact product, and items often bought together, on product pages and in the cart.
  • Order status in chatShoppers ask where their order is and get the answer straight away.
In the back office, for your team
  • AI product agentGive it a product name or a supplier list. It finds images, writes Arabic and English copy, fills barcodes, category and SEO, and saves a draft for your approval.
  • Daily catalog checkFlags missing images, empty descriptions, wrong prices and promoted products that are out of stock.
  • Instant translationAnything your team writes in one language appears in the other, in DNA's tone.
  • Customer reply draftsReplies to customer messages drafted for your team to check and send.
  • Morning reportSales, top products, low stock and what shoppers asked the assistant, sent to management every morning.
§ 7

On-site SEO. A migration is when most stores lose their Google rankings. This plan keeps them, then builds on them.

On-site SEO

  1. Redirect mapEvery old URL matched to its new page before launch, and checked after.
  2. Titles and metaUnique for every product, collection and brand page, in both languages.
  3. Structured dataProduct, breadcrumb and organisation schema, so Google shows price and stock in results.
  4. Arabic and English versions linkedGoogle serves each shopper the right language.
  5. Sitemap and Search ConsoleSite verified, sitemap submitted, old site removed cleanly.
  6. SEO landing pagesPages for the categories and brands Iraqi shoppers search for most.
  7. Images that rankDescriptive file names and alt text on every product image.
  8. Ready for AI answersProduct data structured so AI assistants can read it and recommend DNA Iraq.
§ 8

Live in five weeks. Design, theme, migration, catalog and AI run side by side from day one.

Testing and launch

  1. Discover and designWe review your current website and data, agree the plan, and you approve the design.
  2. Build, migrate and enrichTheme coded, trial migration run, products brought to standard and AI trained on your catalog.
  3. Test with your teamCheckout end to end with your payment and delivery setup, every page in both languages, migrated data checked against the old site, every redirect and the AI assistant's answers.
  4. LaunchThe switch-over in section 4, then three days of close monitoring.
Also included, often forgotten
  • Legal pages in Arabic and English: privacy, returns, warranty and terms, drafted for your approval.
  • Cookie consent set to the most private option by default.
  • A helpful 404 page that searches for what the visitor was looking for.
  • Favicon and share images, so links to DNA Iraq look right on WhatsApp, Instagram and Facebook.
  • Full ownership: the theme, designs and content belong to DNA Iraq on final payment.
§ 9

The team. AppDeen AI's people lead the work. These AI employees do it with them, in parallel.

The team

SteveSteveLEADGenius Artificer

Builds the theme, the migration and the AI integration.

TigerTigerProduct Hunter

Hunts images and enriches every product.

AbirAbirData Entry Specialist

Moves and checks products, customers and orders.

MaxMaxHead of Marketing

Owns on-site SEO and the redirect map.

SalmaSalmaExecutive Assistant

Weekly progress updates for your team.

§ 10

Terms. Work starts on signing and the first payment.

Terms

Payment

20,000 USD, fixed. 50% on signing, 50% at launch. No tax.

Scope

Everything on this page, for up to 3,000 products. A larger catalog is quoted separately.

Not included

Shopify plan and apps, domain, payment and delivery fees, ad spend, and AI usage and messaging fees after launch, billed at cost.

What we need

Admin access or a full export of your current website, staff access to Shopify, your product list with stock, and one approver.

Ownership

The theme, designs and content belong to DNA Iraq on final payment.

Validity

30 days from October 2026.

To go ahead, reply to

Osama Al-Hasan, General Managerosama@appdeen.ai